Press ad copywriting. Sales in print.
When you run a press advert, you’ve already got readers. People are primed to hear what you have to say. But how do you stand out? What makes your advert worth looking at, and worth responding to? It’s not all visual. You need a striking way to communicate your message. Whether your copy is long or short, it must be compelling.
Who are you? Tell people in print.
I can help you by:
- Finding an angle for your press advert that helps your message stand out
- Collaborating with designers to find the perfect visual style
- Writing long or short copy press ads to inform and motivate people
How much copy? The right amount.
Short headlines are memorable. They help your brand to stick.
But long copy sells, too. Sometimes people need all the information before they’ll consider a response.
When you prepare a press ad, don’t worry about how long it should be. Forget the format. Think about your message, and how to get it across.
A great press ad doesn’t have too much or too little copy. It has just enough to do its job.
Art meets information. Style meets substance.
Press advert copywriting should never dictate art. Art should never dictate copy.
The two should go hand in hand, right from the outset.
A creative copywriter can work with art directors and designers to find the message you need to sell, and the overall style that’ll sell it. It’s through this collaboration that copy and art come together to make something more.
Something memorable. Something unique. Something that sells.