Website copywriting. It’s a unique medium.
Wherever you communicate, your business needs to be at its most engaging, exciting, and persuasive. These are the fundamentals of copy. But website copywriting has to work even harder on a task that seems deceptively simple. Before you can sell, you need to make people read.
Get them reading. Then you sell.
I can help you by:
- Finding and defining a voice for your website
- Bringing existing web copy in-line with your brand
- Writing web content that attracts, informs and converts your prospects
People are bad readers. Fix that.
Online, people skim over content. They glance at headings and titles before delving deeper and, if they don’t like what they see, they never go below the surface.
To hold attention and convert prospects into customers, you need to take them by the hand and lead them through the sale.
Your prospects need to be seduced. Website copywriting does that by taking your voice, and tuning it for the web.
Pick your voice. Match your platform.
You may already have a brand with a clearly defined voice, or need some help to find one.
It’s the job of your website to keep that voice, but not at the cost of what works for the unique reading habits of web users.
Website copywriting offers a tone and style that’s consistent with the rest of your marketing, but tailored to the way the internet should sound.