Developing web copy that reflects how music makes people feel.


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The project.

Red Bull Sound Select Logo

When notes and rhythms come together, something magical happens. Something bigger than the sum of its parts. Something that you can’t quite describe. But you can feel it. Working with digital agency That’s Useful on a complete website refresh for Red Bull Sound Select I developed copy that captured that indescribable magic, enthusiasm, and emotion – from the homepage to this tiny little transactional message.

The copy.

You joined Red Bull Sound Select.
Welcome to our world.

Now it’s time to start finding and following new music. We’ll keep it all here – every tune, all your tastes, all in one place.

Now you’re a member, you can also create and share your own playlists, get exclusive discounts on live events, and access the latest updates from our curators.

And on the left? Places to go, things to hear, and artists to follow – personal recommendations based on the music you like.

So it’s easier than ever to find the new artists you’ll love.