Well, let’s hope you pay your copywriter.
But what exactly are you paying for?
It is the job of a freelance copywriter to write things, of course, and only natural to assume that the fee relates to the words. But why, then, do so few professional copywriters get into messy ‘per page’ or ‘per word’ discussions?
Over at the Professional Copywriters’ Network, members continue to discuss how much different types of work should cost. What are people charging for website copywriting? What is the going rate for a single page sales letter?
But if you’re looking for a copywriter and wondering how much you should pay, think less about the words and more about their purpose.