I don’t know if you’ve heard, but there is a large International sports competition about to start in England’s capital. And they’re being fiercely protective of their brand.
So, here I am, writing the blog post without using the word. Can I even say sports? I’ll take the risk.
In a world where people pay for an event and the related facilities through their taxes but still can’t reap the benefits, I’ve been thinking about how timely copywriting should be. Is it important that copywriting is always relevant to world events, or does timeless copy come from a more distanced perspective?