Bad Copywriting Kills Brands

For all of the insults levied against the advertising industry over time, there are few copywriters that would like to be known as killers.

It’s just not a great reputation to bring to the world of marketing!

But bad copywriting is like the lethal injection for a brand. Whether it happens quickly and painlessly or over the course of several months, substandard copywriting sucks the life from an organisation until there is nothing left to see.

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