Just a quick one from me today.
And what better Valentine’s Day gift could there be?
As a freelance copywriter, I love those opportunities to get creative. Yes, I know – we’re always being creative – but when you get to come up with a snappy heading or a catchy, memorable angle for marketing copy, it’s incredibly rewarding.
But the thing about creativity is that it has to come on demand. I’m a creative copywriter, but – more than that – I’m a tradesman who tries to keep things practical.
As you’ll see in these copy ideas for Valentine’s Day cards.
Copy That Tells It Like It Is
A couple of years ago, I wrote some greetings card copy. Everything from engagements to birthdays. Today, I thought it’d be a good idea to post up two of my favourite Valentine’s Day cards, in their raw, plain-text form.
So, here goes.
Front: Valentine, I’ve got a thing for you.
Inside: It’s a card.
Front: Valentine’s Day was only made to sell cards.
Inside: And I was only made to give them to you.
Who is Your Copywriter Writing For?
Posting these was a bit of fun, really, but as I’ve written this post I’ve realised that they actually illustrate a point worth making.
Audience is everything.
We all know it, but now and then, swamped in a wealth of copywriting, we forget it.
The cards above speak to a certain kind of person. They have a touch of cynicism and, well, that’s the point – there aren’t a lot of cards for those types of people. But, particularly in the second example which is by far my favourite, they match the cynicism with a sweet sentiment.
They highlight those common complaints about Valentine’s Day, but say, above all else, that an excuse to show your love for someone can never be a bad thing.
Whether it’s on a card or a billboard, great copy always connects with a specific audience, however niche. Know your audience, write better copy.