For the past few weeks, I’ve been working on a beast of a website.
With dozens of pages and very little existing copy to speak of, it’s a been a big undertaking. I was reluctant.
“It’s okay, we’ve planned the messaging,” said the client. “We’ve gone through and decided what you need to say on every page. So it shouldn’t take too long.”
Alarm bells, right?
If you’re a copywriter, you know that deciding what to say is where the magic happens. For all your stylish execution, if the messaging isn’t on point, you’re screwed.
And that’s exactly where so many website projects seem to go wrong.