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You Haven’t Got Time to Read This

So, I haven’t been the world’s best blogger lately.

In fact, I haven’t posted for what seems like an age. There’s only one person to blame.

Wait, no. It’s not me! No, I’m innocent in all this. The only person to blame is you. If you’re a client, you’ve taken up my time with, you know, writing copy. Copywriting. You should be ashamed.

But I’m not writing this to diss you on the internet. I’m writing this to say thanks.

Because it made me realise something quite useful.

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Four Obvious Things About Running a Copywriting Business

Nobody’s asked, but you might be wondering why I keep stating the obvious.

Well, when I wrote Four Obvious Things About Copywriting, it was because these were things people sometimes seemed to forget.

The very basics of copywriting. The things you know instinctively, automatically, and from the moment you write your first piece.

They’re forgotten because they’re too obvious. They’re not creative. They’re not clever. They don’t make people say ‘Wow, you’re such an imaginative little fellow.’

But they do help sell things. Which is good.

Now, I’ve decided to state some obvious things about running your business. You can read Four Obvious Things About Running a Copywriting Business as a guest post over at Copywriter Collective.

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When a Freelance Copywriter is a Seal of Approval

“Hello. What seems to be the problem?”

“Doctor, I’m just not sure what’s wrong with me.”

You slept eight hours last night, but you’re still tired. It’s like you didn’t sleep at all. You tell the doctor about that niggling pain in your abdomen. He asks about food.

You tell him you hate things you thought you loved, and love things you thought you hated. And, worse than that, sometimes you just throw up in the morning for no apparent reason.

It’s all since that wild night when you weren’t as careful as you could’ve been…

You know what’s causing your symptoms. You know what’s happened.

The positive test you did last week probably gave it away.

So what on earth are you doing here, and why are you pretending to be uncertain?

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Copywriter, Wear Some Trousers

Why is that every so many freelance copywriters are obsessed with their pants?

I’m joking, of course. It’s not just pants. It’s pyjamas, dressing gowns, and every kind of clothing there is.

They talk about their copywriting services – I’m with them. They mention some existing clients – I’m still there.

And then…

“The best thing is that I get to write in my pants!”

…and I’m out.

I’ve literally seen this on dozens of copywriters’ websites. I can’t help but wonder who these people are trying to be.

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