Updates. Ideas. Rants. Techniques. Opinions. Blog.

Divider line

Swiped: Apple’s Full Stops

Okay. I’ll admit it. I’m a hack.

When I started Swiped, this series of posts that pulls together great copywriting examples, I set myself one rule.

Don’t do Apple.

Don’t get me wrong. I love Apple, and I love their copy. I even liked that recent long copy ad more than most. But using Apple in a copywriting blog post is just so obvious. Everyone has done it. Now, just a few posts in, I’m breaking my rule and joining them. But bear with me.

It’s a look at Apple’s copy, and website copywriting – but I’m going a bit deeper into a single, specific technique. It’s one that I’ve stolen already. One you’ve seen fifteen times already on this page.

Make that sixteen.

Continue Reading

A Copywriter With Liberal Commas

If you are looking for a copywriter or working within the industry, it would be understandable to assume that copywriters write flawlessly. But incorrect grammar is everywhere. From website copy to the flyers that drop through my door, I’m continually amazed at the number of errors that get in the way of reading and understanding. […]

Continue Reading
In a rush? Grab my self-contained PDF portfolio.