A Copywriter Doesn’t Always Sell Things
It’s here again. It’s almost Christmas. And there are things everywhere.
Things to eat. Things to do. Things to wrap.
As you’d imagine, I’ve written copy to sell a huge range of things over the course of the year – from cars to milk.
But many of my most memorable projects in 2017 haven’t been about selling things at all.
They’ve been about selling ideas.