For a long time, the discussion around SEO and copywriting was one of conflict. Concise messaging versus a length that search engines will notice. The most benefit-driven heading for the job versus the one that includes the right keywords.
Today, though, search engines are more sophisticated. With the right support from an SEO specialist and a copywriter – in most cases not one person who professes to do it all – you can strike a balance that improves visibility, gets people to your website, and then engages and converts them with strong copy.
I’m delighted to have Gareth Simpson on the blog – someone that’s seen the evolution of SEO first-hand – to talk about that balancing act between copywriting and SEO.
Read on for some practical tips on building relationships with robots and people alike.