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A Freelance Copywriter That Knows Nothing

Smart businesses know the value of a freelance copywriter. They understand that, when it’s time to put what you do into words, the specialist, independent knowledge of a freelancer quite simply can’t be beaten.

But let’s get it straight. This isn’t about the expertise or insight that a copywriter can bring, although that’s important. The reason that companies get what they need from me is not what I know, but what I don’t.

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2012 Summer Sports Related Copywriting Post

I don’t know if you’ve heard, but there is a large International sports competition about to start in England’s capital. And they’re being fiercely protective of their brand.

So, here I am, writing the blog post without using the word. Can I even say sports? I’ll take the risk.

In a world where people pay for an event and the related facilities through their taxes but still can’t reap the benefits, I’ve been thinking about how timely copywriting should be. Is it important that copywriting is always relevant to world events, or does timeless copy come from a more distanced perspective?

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