I’m not saying Jehovah’s Witnesses have got it wrong.
That’s the first thing I wanted to say. This isn’t about religion, or about what you should believe in. It’s about copywriting (which I suppose is what you’re expecting).
But being a copywriter is being able to sell, at least in part. It’s about telling people about something you have to offer, explaining how it will help them, and pushing them to take action on it. To buy it. Or buy into it.
Recently, I had regular visits from a Jehovah’s Witness.
I kept inviting him back because, truth told, I wanted to take the opportunity to ask him about lots of things I never quite understood. Why can only a certain number of people get into heaven? If that’s the case, why are you telling everyone to join up?
He cleared things up. He answered my questions. But, above all else, he was trying to sell me on an idea.
And I think we could all learn a thing or two from his techniques.