I don’t know you. I don’t know your website. But, over the years, I’ve seen the same pitfalls come up time and time again – and applied the same quick fixes to make them better.
Yes, a website that performs is the combination of a huge number of different things. The right user experience. The right tone of voice. The right messaging underneath it all, based on a deep, true understanding of what your audience cares about.
But all of that is pointless if the execution holds you back.
So, if you’re reviewing your website and wondering what’s wrong, here are five prime suspects to get you started – not hard-and-fast rules, but things to consider.