The right guidelines make planning and delivering great copy easier. Whoever's writing it.

Branding and tone of voice work isn’t just for the big boys. Every business can benefit from defining the value it offers. Deciding the most pressing USPs. And then communicating it consistently. You already know what you do. But the right tone of voice and comms guidelines will capture the unique way you do it.

Whatever your tone of voice, whatever the personality and feel of your brand, it’s not very useful by itself. I take the conceptual side of a brand and turn it into practical, actionable tools – things you can use to check that your copy is on-message and help your people communicate in the right way.

That’s included:

• Helping small businesses capture what they offer – the ideal touchstone for all future copy
• Writing brand tone of voice guidelines for global organisations
• Translating brand values into a well-defined tone of voice