People respond to other people. To voices they recognise, or styles that seem to match-up with the things they do every day. Whether you’re working with a copywriter or writing in-house, effective guidelines can help you pin down your personality. Then put it into practice.
It's not enough to define how your brand speaks. You need to explain how it's done.
Compelling is good. Consistency is everything.
Find the right voice. And the tools to write in it.
I’ll help you by:
- Exploring your current tone of voice or defining a new one
- Articulating how your values and line of business lead naturally to a certain brand style
- Deliver practical guidelines – not messy character profiles, but useful tips and tricks that your teams can use to write on-brand copy in-house