Well, there’s a blog title that seems remarkably on brand…
In this unpredictable new normal where we’re all in it together but staying apart, I’m literally writing this blog post at a copywriting conference. It’s virtual, which makes it a bit like the longest webinar you’ve ever attended.
But it’s also prompting some interesting ideas, even where I don’t 100% agree with the speakers.
For a while now, I’ve been banging the drum of ‘Nobody knows anything’. I apply that to copywriters sharing career advice on social media, so-called ‘best practice’ and the tools clients try to use to assess and analyse copy. We’re all out here making educated guesses.
But, as freelance copywriters or their in-house counterparts, we all have opinions.
So I thought it’d be fun to share my conflicting thoughts as we progress through the day.