Updates. Ideas. Rants. Techniques. Opinions. Blog.

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Swiped: Jehovah’s Salesmanship

I’m not saying Jehovah’s Witnesses have got it wrong.

That’s the first thing I wanted to say. This isn’t about religion, or about what you should believe in. It’s about copywriting (which I suppose is what you’re expecting).

But being a copywriter is being able to sell, at least in part. It’s about telling people about something you have to offer, explaining how it will help them, and pushing them to take action on it. To buy it. Or buy into it.

Recently, I had regular visits from a Jehovah’s Witness.

I kept inviting him back because, truth told, I wanted to take the opportunity to ask him about lots of things I never quite understood. Why can only a certain number of people get into heaven? If that’s the case, why are you telling everyone to join up?

He cleared things up. He answered my questions. But, above all else, he was trying to sell me on an idea.

And I think we could all learn a thing or two from his techniques.

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Swiped: Econsultancy’s Presumption

Copywriting is about getting people to do things.

You might want someone to buy. Or think about a specific idea. Or hire you as a freelance copywriter (hello).

But there’s a problem – people don’t want to do what you say.

In this Swiped post, we’ll look at an example of overcoming that natural resistance to persuasion – by putting the initial decision firmly in the past.

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Website Copywriting That’s More Than SEO

I’ve got into these copy-heavy bits of work designed to promote myself as a freelance copywriter.

They’re stylish, efficient, and a great way to present my views on copywriting in a way that isn’t a 140-character tweet or a blog post.

The latest one covers that tricky issue of SEO. You can view it by clicking the thumbnail below.

It’s designed to showcase copy, provoke opinion, and steal attention. But, while I love how SEO has expanded the market for copywriters online, this is also fairly reflective of what I really think.

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Negotiate Yourself a Better Freelance Fee

One of the hardest tasks as a freelance copywriter is working with the money side of things. It’s a shame, because for all of the job satisfaction and wonderful clients, it’s the money that matters.

If you’re not getting paid, you may as well quit copywriting and write your world-changing novel or script!

But negotiating a good deal with no experience is tough. Some extra advice can help you to organise your thoughts, set a price, and know how to get the copywriting fee you deserve, or the terms that suit you.

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With Love From A Freelance Copywriter

Let’s talk about love. Do you love your girlfriend? Your husband? Your children?

Bread?

I recently saw a lorry delivering the regal bread Kingsmill. I noticed the big photo and pondered the idea that it might just contain one giant loaf of bread. But, more relevantly to a blog about being a freelance copywriter, I noticed the copy.

It said – ‘Love Bread. Love Kingsmill.’

And it got me thinking about my relationship with bread, and in turn the choice of words that we use when selling.

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Write Less. Do More.

A guest post by Alastaire Allday. 

As a freelance copywriter, I have fought against copy mills, bad clients, price-per-word estimates, and B2B jargon. But now I’m going to take a stand against something more controversial.

Words.

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